Monthly Archives: May 2018

Should You Buy a Business Mailing

Direct mailing remains the best way to contact the decision makers at most businesses. It gives you the opportunity to expose them to the benefits of your products and services. That’s why many people purchase a business mailing list.

While this can be a great opportunity for your business, there are some precautions you should take when buying a list. After all, not all mailing lists are created equal. Here are a few features you should pay attention to before you buy a business list.

Most business owners still consider direct mail to be one of the most credible ways to get in contact with them. That makes marketing your services and products with a mailing list a good idea.

Business email lists are also available. However, when you buy a business email list, you risk being branded as “spam” and your mail being tossed away unread. Real, physical mail is more likely to be read, increasing your chances of getting the message out.

A good business mailing list will let you know that your marketing message is getting out there. It should contain only recent, reliable data, since a list that’s not up to par will cause you to send your mailings out to the wrong people.

Doing that decreases your credibility, and it wastes money, sending mail to people who may not be the right ones for your message. Always buy a business mailing list you can trust!

How do you know whether, when you buy a business list, it’s a good one? Make sure that any list you purchase has been validated against the NCOA, the USPS’s National Change of Address registry.

Look at the number of points of contact you’re getting when you buy a business mailing list, too. More contact points is usually better, since it gives you a larger number of opportunities, and it increases the chance that the listing is accurate and legitimate.

If you have more than just the mailing address, you can follow your mailing up with a fax, phone call, or additional direct mailing. Email addresses can be helpful, too. Most of the time, when you buy a business mailing list, company email addresses won’t be included. However, they are sometimes part of the list you buy, making it worth your while to ask about them.

If you want to get the word out about your company’s products and services, don’t forget about direct mail. It’s well worth your while to buy a business mailing list that’s high quality and accurate. However, you should examine the list you’re getting and make certain that it’s legitimate, and that all addresses are current. That’ll increase your chances of success.

How to Make the Most of a Business Mailing

To launch a direct mail marketing campaign, a business mailing list is needed. To meet up b2b date list requirements, over 60,000 lists are pouring in from data list service providers. This increasing number of mailing lists coming from across the world complicates the scenario to pin down on the right list and make the most of a list.

The b2b data list you choose must be used in a way that maximises conversion without having you to waste too much of your valuable time in sending repetitive mails. There is no single success formula of using a business mailing list. You need to direct your direct mailing campaign in methods that ensure you reach maximum number of potential customers and your mails do not land up as junk mails. So what are right ways?

First of all, you need an access to a company providing business mailing service. These companies being accessible in flooding numbers are not a difficult task to find one. These data list agencies create massive compile b2b lists as well as response b2b mailing lists. Compiled list comprises huge databases of businesses that are populated by collecting information from diverse sources including directories, annual reports, credit bureaus etc.

Opt for such a mass business mailing lists if your direct mail marketing campaigns are intended to be a mass mailing campaign. However, if you have thought of a niche based mailing campaign, switch to a targeted database revealing information from businesses including particular departments or employees inquired for a particular service or product. A business mailing list containing targeted information increases odds of conversion as the list as it enlists businesses and employees who take subscriptions to magazines, e-books, used and returned product/services warranty cards etc.

The business list must contain the key employees, head of the department that handles sales and purchase decision, managers or other main decision makers of the company. The list must contain their names, designations, addresses and email addresses to reach out to them and wind up the deal by shooting minimum possible mails.

Business Mailing Lists

A business mailing list is a collection of names and addresses used by a business organization or marketer to send promotional material to a targeted group of recipients. A targeted mailing list is a more cost-effective advertising strategy than the other tools of the trade. Directly contacting a specific group of people can help an advertiser skip the cost of sending the ad randomly to many people who might just ignore it.

The first step of any marketing campaign is to define the market or audience. The more precisely the target audience is defined, the more effective the mail campaign, and the better the response will be. A better response means more money for the business.

It is important to identify the appropriate group of recipients to make targeted business mailing lists work. This requires the advertisers to customize their message to this specific subscriber base, making the ad more relevant and more likely to be taken seriously. Better results and reduced costs are the pluses of this form of advertising, since the advertising is concentrated on smaller groups of people and makes effective use of services like bulk mailing.

Business mailing lists fall into two separate categories based upon the source of the data: compiled and response mailing lists. Compiled lists are collected from sources like government data or telephone directories. These data lists are then overlaid with census data for a clearer picture of the income, ethnicity, and ages of individuals in certain areas. Compiled lists are best suited for saturation mailing of a certain zip code or city. A compiled list does not guarantee the high response rates that a response list is likely to come up with.

Response mailing lists comprise individuals who have inquired about or purchased a particular product in the recent past. The efficiency of a response list depends upon how recently the individuals on the list made a purchase. Buyers who have made a purchase within the last three months are considered excellent prospects for a direct mail campaign and referred to as hotline buyers. That is, if the buyer is in the market for a particular product, he/she is more likely to respond to a similar offer within 3-6 months of the first purchase. Response mailing lists have a better strike rate since they are more targeted.

There are also subscriber lists which comprise details of active subscribers to niche publications like Sports Illustrated, Florida Trend, Muscle and Fitness, etc. These lists can also be useful in getting the direct marketing mail campaign started in the right direction.

Lists mean big business. All the leading direct marketing magazines like Catalog Age, Target Marketing, Direct, and DM News carry full-page ads for lists. Mailing lists are often rented out or sold. In the case of rent, the renter agrees to use the mailing list for only specific occasions. There are brokers and vendors who help companies rent their lists. These mailing list brokers help niche organizations like publications or charities maximize the value of their client lists.

Business To Business Mailing

The most crucial factor for the success of a company’s direct mail campaign is the quality of its business-to-business mailing (B2B) lists. Targeted direct marketing fetches the best responses. Targets for B2B lists are constantly in a flux, however, with businesses constantly opening, closing, and relocating. Inaccurate lists or lists that contain dated information lead to missed targets, which brings the response rate down.

A trusted way to boost response rates further is by ensuring that the B2B mailing lists contain data on the companies that will most relate to the advertised product or service. For example, garment manufacturers will have little or no interest in the latest gaming software launched by Microsoft. All it takes is a little planning and research into the target market for a healthy response rate.

Mailing list brokers like AllMedia Inc (allmediainc.com) and The List Company (tclists.com) not only provide accurate and updated B2B mailing lists, but also help choose the list that will work best for a marketer’s campaign. These brokers also review the success rate of the lists in past campaigns, and determine the optimum list for a client’s requirements.

Trade associations are a great source of mailing lists, as they contain details of the major industry players. For local business players, associations like the Chamber of Commerce are best. Lists can be selected by business size, number of employees or SIC code, among other selection parameters. Dependable sources for lists at the library are the SRDS Direct Marketing List Source(TM) and the Oxbridge Communications National Directory of Mailing Lists.

The two main concerns facing the business mail industry are inaccurate lists leading to inefficient marketing campaigns and excess promotional material depleting the environment. The EcoLogical Mail Coalition was founded in 2003 to reduce the cost and minimize the environmental impact of inefficient direct marketing mail practices. The coalition members send information on outdated business contacts to the ‘Red Flag Database’, the B2B marketing industry’s only national, cooperative database, which enables marketers to eliminate these outdated contacts from their business mail lists. The database contains obsolete contact information from more than 6,000 businesses throughout the United States, including more than 200 of the Fortune 1000. Marketers pay a fee for each match against the coalition’s database.

Make Business Mailing Lists

In marketing any business, the most important task to undertake is to identify who is most likely to buy your product. Business Mailing Lists help in this respect. Business Mailing Lists contain the names and addresses of individuals who, according to their profiles, are most likely to buy your product.

These lists are invaluable to any business organization. Without one such list, marketers would have to grope in the dark and build up a prospective list of clients one by one. But how does one use Business Mailing Lists? And where do you get these mailing lists?

First of all, a mailing list is a collection of names and contact details of people or groups that a company sends multiple mails to. People who subscribe to this list – therefore agreeing to receive such mail – are also referred to as part of the list.

This type of marketing is popular today, and it uses either the good ol’ fashioned postal mail or the new but popular email.

You and I have more or less been on the receiving end of such mail. Mail such as this, in which the entire mailing list receives similar material, is called mailshot. Traditionally, administrators of such mailing lists allow the recipient to unsubscribe from the list. Some unscrupulous businesses, however, do not give this option, and some even go to extent of abusing their rights to your contact information. Fortunately, there are also many professional and ethical mailing list providers around.

Using Mailing Lists to Your Advantage

If you decide to use business mailing lists to your advantage, there are few things that should be pointed out.

Privacy

Although it is not illegal to buy or rent mailing lists, your relationship with your customer will likely decide whether or not you can make a sale. So, for starters, it would be good to keep in mind a firm respect for the person’s privacy. Your mailshots should always include the disclaimer that their contact information and communications with you will not be sold or leased. Choosing a responsible and professional mailing list provider will also help you achieve this.

Relationship

Even though a subscriber to your mailing list does not purchase any of your products, it still pays to initiate and maintain a relationship with him or her. This relationship will lead to greater brand recognition and the better possibility of a sale in a future. Don’t worry if the person doesn’t seem to be buying. As long as the person is listening, there is always a change he or she will do business with you.

Get the Right List You will need some help in building your mailing list. How do you know which individuals show interest in your product? Targeting these people will be the most cost effective means to starting an interested mailing list community.

Fortunately there are online services that helps even beginner marketers build an effective and targeted mailing list.

Interest Studies show that people make the decision whether to read or ignore data in a blink of an eye. That means you only have that much time to make an impact on person. Always design your mailshots to make use of that split second to get his or her attention. Make the content stand out. Use keywords that are sure to interest your target. And most of all, keep your content fresh and updated.

What Should I Mailshot?

Your have your list. You have your product. And the customer is listening. How do you get his or her attention? To hook your potential customers in, you have to present relevant, interesting information. Make sure that when placed against other email and offers, yours stands out.

First of all, the title must be catchy, but not cliché-ish. It must convey enough information to capture the reader’s attention.

For example: “Save 50% On Our Product xx Until July 12!”

The individuals of your mailing list respond to particular keywords. Make sure you use them. For example: if the interest of individuals on your list is digital stock photos, make sure you use keywords that catch the fancy of the reader. For example: “Unlimited Downloads On Royalty-free Stock Photos, 50% off.”

Don’t play mind games with your clients. Some mailers use deceptive marketing to lure customers to look at their wares. If you break your clients trust straightaway, more or less, you will lose that client. Always put an honest image in the mind of your clients. Nothing is worse than an unreliable or deceitful seller.

Include the following information in your mailshots:

1. Your website address (es)

2. How to subscribe or unsubscribe

3. Copyright information 4. Contact details of your company. 6. Links to any products or sites mentioned 8. A Privacy Policy (“We’ll never sell your email address…”)

So, whether it be by mail or by email, a business mailing list will certainly work wonders for your business. Now its time for you to browse for potential business mailing list providers to assist you in this endeavor.